Build custom websites for a variety of clients; currently working on three sites for a professional services business, nonprofit, and spiritual leader. Leverage analytical capabilities to create database-driven backend infrastructures, working extensively on a client’s project to develop a central hub for independent filmmakers.

• Conducted client interviews to define expectations, created project plans, and executed creative and analytical tasks to produce engaging, data-driven website.
• Developed a complex website—for indie filmmakers—providing the opportunity for users to create profiles, upload audition videos, search available projects, and connect actors to filmmakers producing independent pictures.

Leverage open source system to design and develop e-commerce website offering 2K+ SKUs, in addition to a service website utilizing heavy HTML and CSS. Drive web traffic through PPC campaign, email marketing, store signage, and newspaper print ads.

• Researched and secured a nonprofit grant funding $10K/month in Google Adwords, playing a key role in gaining SEO and site relevance.
• Applied knowledge of digital analytics—A/B testing, Google Analytics, and more—to measure site performance and manage the optimal placement of digital assets.

Served on the Lead Generation team and tasked with fueling qualified business leads through website development, managing the entire lifecycle from initial site design through development, tracking, analysis, and ongoing updates and refinement. Assessed website needs and opportunities, selected development platform, and maintained user experience as a key driver during the design and development process.

• Designed and developed homepage experiences that pushed traffic through calls to action, creating content category pages, designing flows, and capturing info.
• Maintained digital assets to drive optimal conversion and integration with other internal platforms, built new database systems, and managed all CMS tools.
• Developed data reports and performance dashboards to provide increased transparency of key performance indicators across the Digital team.
• Utilized MODX CMS to develop 30+ landing pages to drive leads and conversion, performing competitive benchmarking to optimize market positioning.
• Partnered with major agency clients—Scotts Lawn Care—to develop HTML and CSS code and content for integration into client-side ATP CMS.

Gained experience within Franklin University’s award-winning Marketing Department, contributing to special projects ranging from web content management to research and data analysis, video and photo shoot coordination, and collateral design. Implemented Google Analytics A/B testing tools to optimize custom landing pages for Franklin’s degree programs. Developed branded email communication templates utilized for messaging with prospective and existing students. Teamed with the Lead Media Designer to develop a first-time database system to inventory video clips.

• Supported web development projects including improving Franklin’s link building initiative through Search Engine Optimization (SEO) techniques, and working within an OpenText Content Management System (CMS) to update content.
• Performed extensive research to fuel development of custom degree landing pages, leveraging internal and external resources to compile information to highlight on 200 existing pages and 300 new pages of web content.
• Increased Marketing Department efficiencies by designing and developing a job request ticketing system— partnering with 3rd-party API and utilizing Jquery, PHP, HTML5, and CSS3—to fuel management of marketing requests.

Grew sales to $3M in 18 months by developing and differentiating the brand through marketing, promotions, and customer service. Designed corporate identity—logo, stationery, signage, and collateral—and directed print, TV, radio, and web marketing campaigns. Developed and managed the operating budget, allocating marketing dollars based on research, analysis, trends, and ROI calculations.

• Managed the sales and operations infrastructure involving recruiting and training a 16-person team; performing analysis of quotas vs. actual; and tracking sales, expenses, and profitability of key campaigns, product lines, and promotions.
• Designed a custom 20K SF showroom and created an optimal product assortment of 2K+ SKUs, directing all buying and domestic and international vendor negotiations to control expenses and expedite product delivery.
• Increased brand awareness through community outreach and involvement, earning top honors in several Parade of Homes events—in concert with a local designer—and contributing to such events as the Dublin Jazz Festival.